Cleanup README

-`canopy` spawns a personal website.
+`canopy` runs a personal website.
 
 Your website is dynamically driven and communicates with other personal websites in
 real time using open social web protocols. You administer your site from your site.
 
 ## Usage
 
-Spawn your site on a Digital Ocean droplet.
-
     pip install webint
+
+Configure Digital Ocean as your host.
+
     web config --host digitalocean --token {YOUR_TOKEN}
+
+Initialize your site on a droplet.
+
     web init {YOUR_DOMAIN} canopy-platform canopy:app
 
-## Typeface Attribution
+#### Typeface Attribution
 
 **Ubuntu**, Canonical, Dalton Maag, *Ubuntu Font Licence v1.0*  
 **Fleuron**, Mickaël Emile, Yves-Gabriel So, *SIL Open Font License v1.1*